Gucci Flora

A new chapter for the Gucci Flora collection unfolds with Gucci Flora Gorgeous Orchid Eau de Parfum. Dressed in radiant yellow, this new fragrance embodies the essence of a dream coming true. The scent’s distinctive gourmand quality is infused with freshness, bursting with creative energy to inspire women to live life in their own way. Just like Grammy-award winning, multi-platinum selling recording artist and trailblazer Miley Cyrus, this perfume celebrates the power of embracing personal magic to turn dreams into reality. 

The Gucci Flora Collection 

Gucci Flora Gorgeous Orchid unveils a new story of imagination, freedom, femininity, and empowerment within the Gucci Flora collection. It celebrates women’s boundless creative spirit, with exquisite ingredients that are paired unexpectedly to inspire minds to travel freely.

This new scent embodies the essence of a woman who trusts her instinct and nurtures her creative potential. As she connects with the natural world, she discovers her own captivating power, seamlessly transforming dreams into reality.

An evolution of the original Gucci Flora Gorgeous Gardenia, Gucci Flora Gorgeous Orchid is the latest addition to the Gucci Flora collection of fragrances, following Gucci Flora Gorgeous Jasmine and Gucci Flora Gorgeous Magnolia.

Gucci Flora Gorgeous Orchid Eau de Parfum

Gucci’s first ozonic floral gourmand fragrance owes its unique energy to perfumer Marie Salamagne, whose talent lies in enriching scents with transportive allure.

Her innovative approach aims to infuse this gourmand fragrance with a fresh perspective on vanilla, resulting in a captivating blend of contrasts. The creation weaves together the familiar sweetness of Vanilla with marine notes imparted through the Ozonic Accord. This unconventional fusion further highlights the luminous sensuality of Vanilla Orchid, elevating its gourmand richness to new heights. Thanks to its unique blend of notes, the creamy floral dimension that emerges from the fragrance is infused with airy brightness. 

The Packaging

Gucci Flora Gorgeous Orchid is an emblem of self-love that serves as instant inspiration. Its sunshine yellow bottle captivates those who encounter it, just like the women who wear this fragrance. It is a daily reminder to embrace joy, live with confidence, and always choose positivity. The House’s iconic Flora pattern, a painting of vibrant blooms in rich hues created by artist Vittorio Accornero for Gucci in 1966, adorns both the bottle and outer packaging. The collection is available in 30ml, 50ml, 100ml, and a new 150ml size, and also offers refills in 100ml. 

The Campaign 

Miley Cyrus stars in the latest Gucci Flora campaign, set against the backdrop of Los Angeles. The visuals and film blur the lines between reality and a dreamy landscape, inspired by the empowering joy of connecting with one’s own creativity in a natural environment. Miley’s inner enchantment flourishes in an unexpected, thriving garden filled with flowers. As she runs through a tunnel of flowers, symbolic of this reality-dream connection, she transforms the iconic Hollywood landmark with her larger-than-life, bold attitude.

Accompanied by her Grammy-winning hit “Flowers”, the film—like the song—tells a story of female empowerment and self-love, perfectly representing all the radiant, unexpected facets of Gucci Flora Gorgeous Orchid. Sensual and warm with a bracing freshness, the fragrance takes center stage as the campaign conveys the powerful idea that unwavering belief can make anything possible. 

Credits

Creative Director: Sabato De Sarno

Art Director: Marcell Rév

Director/Photographer: Tyler Mitchell 

Makeup Artist: Thomas de Kluyver

Hair Stylist: Bob Recine

Music Credits

“Flowers”

Written by Miley Cyrus

Published by Columbia Records

Produced by Kid Harpoon and Tyler Johnson 

Performed by Miley Cyrus