Water pomade by ZEW for men is a new, improved formula and even more natural. We left its creamy texture unchanged, diversifying the product with a masculine, woody and fruity scent. Charcoal from the Bieszczady Mountains, as one of the main ingredients of the pomade, has a detoxifying and antibacterial effect. Beeswax, Carnauba and nourishing hair oils will provide your hair with proper care, shine and protection throughout the day. The balanced formula is a bit stronger fixation of the hairstyle and subdued shine while maintaining high flexibility. Pomade is much more efficient, half the amount of the product is enough to achieve the same fixation. We also made it easier to wash off with water alone. Pomade is especially recommended for owners of short and thin hair.