CHALLENGING PERCEPTIONS
True to its creative and innovative spirit, Prada expands the boundaries of sensory
perception and challenges the understanding of reality.
Prada Paradoxe Virtual Flower embodies this search for avant-garde: the epitome of
the Prada Paradoxe femininity that questions traditional expectations. By rethinking
florality, one of the most famous symbols of femininity, she reinterprets classical
attributes to challenge the traditions

AUGMENTED CREATIVITY
Paradoxe Virtual Flower is a floral musky signature challenging the boundaries of
sensory perception.
To open a new perspective on florality, our master perfumers Nadège Le
Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most
sophisticated flowers in perfumery and wanted to express it like never before:
Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada
accord capturing the scent of the flower in nature.
Top notes of Italian Vert de Bergamot that undergoes a specific cold expression
process and molecular distillation to reveal the greenest and freshest facets of this
iconic ingredient.
Heart notes of Neroli and a Jasmine AI accord born from Artificial Intelligence, to
perfectly express the airy and lively scent of Jasmine in nature.
Base notes of SerenolideTM Musk and Ambrette, to create a clean and comforting
second-skin sensation.

THE ICONIC TRIANGLE REINVENTED
Like the original fragrance, its renewed bottle is an expression of the House’s essence
of reinvention; constant, inquisitive dialogue and predilection for contrasts. In a shift
from traditional perfume bottle architecture, the flacon is minimal and delicate at first
glance, inspired by the original iconic Prada triangle logo disruptively designed to rest
on its side. The accents of the intense black logo are presented on a fresh light pink
hue that suggests the sensorial florality of the fragrance. The bottle is finished with
‘Paradoxe Virtual Flower’ on the bottle’s top chamfer.
In a similar evolution, the Prada Paradoxe Virtual Flower outer box is etched to echo
the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s
pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured
by the white Virtual Flower label - a symbol of the brand’s nod to this radical new
expression of femininity.

PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY
The new packaging is recyclable, including boxes and bottles.
The glass bottles have been designed to limit their weight and use of glass, and all
paper packaging has been FSC MIX certified, ensuring product has come from
responsibly managed forests that provide environmental, social and economic
benefits.
The entire franchise range is refillable, allowing for less packaging material. A single
50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill helps avoid the use of
approximately 38% less materials in total as opposed to three 50ml bottles of Prada
Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics
and 41% of cardboard