Gucci fragrances opens a new story of magic and imagination: a customisable Luxury Collection of Eau de Parfums, perfumed oils, and acque profumate, The Alchemist’s Garden. Inspired by the art of alchemy, singular unisex fragrances, with each scent built around a hero ingredient linked to the distinctive codes of the House. Bottling the essence of nature into sublime distillations, the customisable compositions are designed to be layered together, shifting and magnifying in character when paired with each other, constructing an enticing Gucci scent that lasts all day: perfect for all occasions.

The beauty of the unfurling spring awakens new life into The Alchemist’s Garden with the Eau de Parfum Where My Heart Beats. An ode to fluttering freedom, and an icon of soaring creativity, the butterfly - a quintessential Gucci emblem. Gliding with grace through the clouds, its wings quiver like the fluttering of a human heartbeat experiencing the same liberating rush of freedom that the butterfly feels in flight. A winged wonder as whimsical and elegant as the blousy Peony, a queen among flowers. Captured through a billowing symphony of White Peony accord, Violet Leaves accord, and a White Musk note, the Gucci scent is luminously floral and unveils itself layer by layer, a lingering trail as enduring as the butterfly’s splendour. The Alchemist’s Garden new scent, Where My Heart Beats, is transforming the fragrance world as the first Gucci fragrance to be manufactured using alcohol made from 100% recycled carbon emissions.

The bottle of this Gucci perfume is encased in a lacquered, opaque white glass and gilded with decorative rose gold foliage loosely shaped like a heart. At the top of this pattern is the scent’s unique symbol – the bewitching butterfly – while a green bow is tied loosely at its base. At its centre, flourishings hold both the Gucci logo and the poetic name of the scent. The unisex perfume is found nestled in an accented white box and presented within a delicate white fabric pouch with silken drawstring.