Prada Paradoxe Eau de Parfum, the new iconic signature by Prada. This feminine floral fragrance is an invitation to explore and express the paradoxical multi-dimensions of women. The celebration of being never the same, always yourself. A floral ambery fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bud extraction for PRADA, to capture the flower’s fresh dimension. Reinventing sensuality with AmbrofixTM, a bio-converted amber, revealing a vibrant warmth. Reinventing intensity through a new revolutionary musk molecule: the SerenolideTM, for an intense yet subtle and comfortable trail noticeable right from the top. Encapsulating the very essence of Prada, the Paradoxe refillable bottle reinvents the most iconic code of the brand: its triangle logo. Tilted yet powerfully grounded, the radical shape of the bottle is softened by rounded angles, while the delicate coral pink color of the fragrance contrasts with the deep black cap and Prada coat of arms.

THE PARADOXE WOMAN, IMPOSSIBLE TO DEFINE Prada Paradoxe Eau de Parfum, the new feminine signature fragrance, is the essential expression of Prada femininity in all its forms. Paradoxe explores the unexpected reconciliation of contradictions to celebrate women multi-dimensional self-expression and the liberation that comes with being never the same, always yourself.

THE AVANT-GARDE SIGNATURE OF A TIMELESS FLORAL BOUQUET Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. Prada embraces the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bud extraction for PRADA, capturing the brief floral, crispy and fresh dimension of the flower. Reinventing sensuality through the use of AmbrofixTM, revealing a vibrant warmth. This bio-converted amber naturally-derived from sugar cane, requires 100 times less agricultural lands than traditional ones. Reinventing intensity through a new revolutionary and renewable musk molecule: the SerenolideTM. One of the most diffusive musk molecule in the world, for an intense yet subtle and comfortable trail noticeable right from the top.

THE ICONIC TRIANGLE REINVENTED Encapsulating the very essence of Prada, the Prada Paradoxe Eau de Parfum refillable bottle reinvents the most iconic code of the brand. Tilted yet powerfully grounded, displaced yet stable, the bottle forms an aesthetic right angle, sweeping optimistically upward from base to cap. The radical triangle signature shape of the bottle is softened by rounded angles, while the delicate coral pink color of the fragrance contrasts with the deep black Prada coat of arms. Feminine, yet disruptive - and immediately recognizable - the bottle is topped with a gold pump mirroring the gold logo stamped upon the jet-black cap.

A PRECIOUS BOTTLE MADE TO LAST The Parada Paradoxe Eau de Parfum glass bottles have been designed to limit their weight and use of glass, and boxes are FSC™ MIX certified ensuring a more sustainable choice of paper and paperboard. The entire Prada Paradoxe range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe and a 100ml refill helps avoid the use of 40% less materials in total as opposed to three 50ml bottles of Prada Paradoxe. This includes 29% of glass, 67% of metals, 46% of plastics and 39% of cardboard.