Luna Rossa OCEAN, the new men’s fragrance by PRADA. A magnetic call for new discoveries built on a conviction that with technology as an extension of ourselves, we can push our limits beyond, re-imagine what’s possible and open new horizons to create one of the most complimented fragrances. A fragrance augmented by the cutting-edge technology of molecular distillation, expanding the field of naturalness. A fusing neo-fresh signature, encapsulating a burst of bergamot, contrasted with the extreme sophistication and sensuality of vetiver and elegant iris notes. A unique, addictive and masculine trail. A new Prada men’s classic fragrance. The Prada Luna Rossa Ocean bottle is a dive into the blue depths of the ocean. Lacquered in a sophisticated gradation of blue, intense and powerful, a reference to the intriguing reflections of the water and signed by the iconic PRADA red line, symbol of innovation.

HUMANITY AUGMENTED BY TECHNOLOGY, OPENING NEW HORIZONS Prada Luna Rossa OCEAN, the new men’s fragrance. A magnetic call for new discoveries built on a conviction that with technology as an extension of ourselves, we can push our limits beyond, re-imagine what’s possible and open new horizons.

THE INCARNATION OF THE MODERN ADVENTURER Jake Gyllenhaal, the face of Prada Luna Rossa Ocean. The incarnation of the modern adventurer. A man combining physical and intellectual strength with an understanding of technology and innovation. Mastering it to better himself and his craft, in full awareness of his own limits, yet eager to push them beyond.

NATURE AUGMENTED BY TECHNOLOGY A fragrance augmented by the cutting-edge technology of molecular distillation, expanding the field of naturalness. A fusing neo-fresh signature, encapsulating a burst of bergamot, contrasted with the extreme sophistication and sensuality of vetiver and elegant iris notes. A unique, addictive and masculine trail. A men’s fragrance of avant-garde opening new perspectives on intensity through the cutting-edge technology of molecular distillation. Starting with the most refined natural ingredients, the Vetiver for example, sustainably sourced in Haiti. A traditional distillation is applied, before a breakdown of the formula through molecular distillation. A process which allows for the selection of the finest molecules. Ingredients are then recomposed individually and purified for a 100% made-to-measure olfactory profile.

CO-CREATION AUGMENTED BY TECHNOLOGY Master perfumers Anne Flipo and Carlos Benaim augmented their collaboration through technology, co-creating a fresh and clean fragrance from both sides of the Atlantic, 6000km apart. A dialogue about that crossed the ocean, formulating in real time between New York and Paris through unique robotic intelligence.

THE OCEAN DEPTHS ENTWINED WITH TECHNOLOGICAL EXCELLENCE The Prada Luna Rossa Ocean bottle is a dive into the blue depths of the ocean. Inspired by the technological excellence and sleek dynamic beauty of extreme sailing boats. Lacquered in a sophisticated gradation of blue, intense and powerful, a reference to the intriguing reflections of the ocean and signed by the iconic PRADA red line, a symbol of innovation. FRANCHISE DESCRIPTION The Prada Luna Rossa fragrances are inspired by the world of extreme sailing competition, an ode to high performance through high innovation. Fragrances born from the high-tech materiality of the Men’s fashion line Linea Rossa: Prada Luna Rossa invigorates men with fresh and stimulating fragrances to face any challenges and achieve their best performances.