D by Diesel is the new fragrance for the alternative spirits, designed for a better future and as universal as a pair of jeans. D is the sensual olfactive interpretation of a comfortable pair of jeans that gives each and everyone the confidence and freedom to act for a change. No matter the gender or the origin, the scent will fit and sublimate all skins leaving an unforgettable warm mark.

D symbolizes the Desire of free minds to come together to leave their mark for a better future. D is not an ordinary fragrance. D adapts and evolves with your skin. - Right after breaking free, you feel the energy of the spicy ginger and aromatic lavender from Provence - After few minutes, the fragrance comfortably adapts to your skin through the cotton-like freshness of the denim accord - Few hours later, the fragrance evolves into a more sensual and warmer facet with vanilla infusion sustainably sourced from Madagascar OUR JOURNEY TOWARDS SUSTAINABILITY At Diesel, we’re committed to innovate towards a sustainable future. Our new fragrance has been entirely designed with a responsible approach without making any compromises on quality.

Diesel is dedicated to end plastic usage by removing the plastic wrapping of the outerpack. This decision has a positive impact on our planet but it can also impact the appearance of the box as it can be slightly scraped when you purchase it. Don’t worry, the bottle inside is still completely safe, and together, we limit useless plastic consumption.

The outerpack is composed of 55% recycled cardboard, the maximum percentage we could achieve to ensure the solidity and safety of the product. All the D bottle formats are eco-designed: they are refillable so keep them and refill them with our D refill. Save 45% of glass, 43% of cardboard and 75% of metal by using a 150ml refill bottle and a 50ml bottle instead of four 50ml bottles. The bottle glass is 25% recycled, a very high percentage for the fragrance industry. Going above raises the risk to negatively impact the appearance of the glass.

The scent is composed of 2 sustainably sourced ingredients, exclusively crafted for Diesel: the vanilla bourbon infusion from Madagascar and the diva lavender heart from Provence. The fragrance has a vegan formula, with no animal-derived ingredients.