Dress your lips with Color Riche Intense Volume Matte from L’Oréal Paris, the new powdery matte lipstick that is not flat. Discover eight long-lasting shades with all day comfort for up to 16 hours. The lip color’s creamy, velvety formula is infused with nourishing ingredients, which include Hyaluronic Acid and a high concentration of powder pigments, to create a formula that mattifies, plumps, and cares for the lips. The formula is non-drying, with a smudge-proof, weightless finish that feels comfortable all day long. Color Riche Intense Volume Matte delivers intense colors in a slim matte soft touch luxurious packaging.