Unleash the passion of the Sì woman with the new Sì Passione fragrance by Giorgio Armani - empowered and feminine. A powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani's feminine fragrance personality - in his own words, “an irresistible combination of grace, strength and independence of spirit ". It is an intense, uncompromising scent for a confident woman willing to make extreme choices - a woman who dares to say yes.

Sì Passione fragrance for women with notes of blackcurrant Jungle Essence™ nectar, combined with a sparkling, joyful pear. Reminiscent of the signature scent of Sì, infused with intense vanilla notes with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity. Experience the cedarwood notes and the modern ambery-woody Orcanox™ at the very heart od Sì Passion, mirroring a boldness of emotion, evoking true passion.

The colour red is emblematic of Sì Passione's attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and positiveness” says Giorgio Armani. Red is also the colour of passion and of love - passion that makes your heart beat faster.